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Areas
of Activity
Business
Development
- Shadowing of business ownership for transation operations, General Management
- Marketing
management, development of
trade networks and/or new distribution channels in Italy and abroad
- Start-up of
new projects, NewCo, launch of a new
brand/product,
opening of a new business unit or
foreign branch
- Strong
growth asking for higher managerial skills to take new
international challenges
- Backup of
investors during the
acquisition of a company or the creation of a joint-venture
- Transfer
of managerial know-how
into a
Public Body or introducing products and services into Public
Administrations
Strategic
Marketing
- Change
in
the business strategy,brand
repositioning, value
pricing, market researches and analysis
- Search
for
new sale
channels (resellers,
distributors,
VPC, franchising, web, shop-in-shop, one-flag shops)
- Managing
media centres, PR agencies, organization of events and
exhibitions
- Engineering
of a new
brand/product, co-branding and co-marketing,
below-the-line
Crisis
Issues Management
- Turnaround,
business reconstruction and relaunch (marketing and organizational interventions)
- Generational
change (a "bridging activity" between the founder and new generations)
- Contingent
lack
or dismissal of a key manager
- Cultural
and organization integration following an acquisition
- Optimization
of costs and expenses, assets, procedures and
rationalization of personnel
- Delocalization
of production and process outsourcing (Eastern
European countries, China, India)
- Running a
branch, a subsidiary or
managing foreign markets during a crisis
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